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The I See The Difference (ISTD) campaign has 500 A3 posters entitled ‘Looking for a career that will make a difference?’ and 100,000 leaflets distributed in selected areas in national GP surgery waiting rooms. The campaign started in November 2019 and will continue until the end of February. So far (data received 20/12/19) we’ve had 4000 leaflets picked up by the public and expect awareness of AHPs to reach 5 million patients during this time. Here are some examples of feedback we have received so far from patients…

 

‘I think it’s a really interesting career idea’

‘Great timing as I am looking at podiatry’

‘Very good idea. I asked my doctor about it as I need a career change’

‘I will look at their website to find out more about it’

‘I questioned my doctor about it and researched it’

 

Recently (in the run up to the UCAS deadline in January) we’ve been pushing our campaign further to increase our reach. Below are some examples of our campaign raising awareness of AHP careers in the Guardian (a digital banner ad) and The Times (an advertorial in print).

CUREate is an Office for Students funded project that seeks to raise awareness of the health professions amongst those with creative backgrounds and encourage entry into university-level study.

Recently launched, CUREate seeks to prompt conversations about what the health and creative disciplines have in common. This is to challenge established notions about entry routes into health, both at an institutional and personal level, and encourage entry at a time of transformation.

This funding is to support existing or prospective providers of nursing, midwifery and allied health courses for innovative projects that would support the recruitment or delivery of these subjects.

The I See The Difference digital campaign attracted over 100,000 users to the website last year (from July 2019 onwards).

This year we will continue to build on this, with face to face events, our outreach efforts and by providing webinars to career advisors. As we start to think about the legacy of the project, we are keen to hear ideas for future use of resources, as well as digital content – can you help?

We’re pleased to welcome our new Outreach Officers, Emily and Chris, replacing Charlotte and Ali who were promoted into their new roles. Chris will be focusing his efforts on recruitment for Podiatry, Prosthetics and Orthotics across England. Emily is based at Sheffield University helping to raise awareness of Orthoptics across England.

Before Christmas it was announced all nursing students on courses from September 2020 will receive a payment of at least £5,000 a year which they will not need to pay back. The funding will be given to all new and continuing degree-level nursing, midwifery and many allied health students from September 2020. It is expected to benefit more than 35,000 students every year. This is great news for students hoping to enrol onto AHP courses. The I See The Difference funding page will be going through some changes to reflect this news and provide more information about funding options.